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Want to be a recycling hero in your community? Learn simple tips & tricks for optimizing your recycling education and outreach efforts. With the average attention span just 8 seconds –reaching residents, customers, and students with important recycling information is challenging. Most people believe they know how to recycle – yet our recycling contamination rates demonstrate otherwise. The Massachusetts Department of Environmental Protection will share best practices from their statewide recycling initiative- Recycle Smart MA.