91ֿ

Apple announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.1 The achievement, along with other key progress milestones Apple shared, is the result of innovation by teams across Apple and deep collaboration with its global supply chain. As part of this work, Apple now uses 100 percent recycled cobalt in all the batteries it designs and 100 percent recycled rare earth elements in all magnets.2 The company also accomplished its goal to remove plastic from packaging, with Apple products now shipping in fiber-based packaging that can be easily recycled at home.3

“At Apple, we believe deeply in leaving the world better than we found it, and that commitment runs across everything we do,” said Tim Cook, Apple’s CEO. “These milestones in our work to protect the planet show that ambitious goals can also be powerful engines of innovation. And as always, we’ll keep pushing to build on this progress even more.”

In its annual Environmental Progress Report released, Apple marked progress toward Apple 2030, the company’s ambitious goal to be carbon neutral across its entire footprint by the end of this decade. Apple’s greenhouse gas emissions in 2025 remain down over 60 percent compared to 2015 levels, holding constant from 2024 even in a year of significant business growth. The report highlights additional progress in renewable energy, materials innovation and recycling, water stewardship, and zero waste.

For more information, visit .
Photo by Florian Doppler: .
Notes
  1. Apple defines recycled content in alignment with ISO 14021. Total recycled material shipped in products is driven by product material composition and volume of units sold.
  2. Excludes inventory for replacement and repair, as well as excess inventory purchased prior to year-end currently being consumed and representing less than 0.1 percent of total material usage.
  3. Apple achieved its goal of removing plastic in its packaging and transitioning to 100 percent fiber-based packaging. Every package manufactured today is made with 100 percent fiber-based materials. Apple’s goal excluded the inks, coatings, or adhesives used in its packaging. Existing inventory shipped with plastic-containing packaging will be sold until consumed to avoid waste. This category represented less than 0.4 percent of Apple’s total packaging footprint in fiscal year 2025.

Sponsor