SOLO庐 brand and Bold Reuse are partnering to launch a reusables program in Michigan using SOLO鈥檚 reusable cup line. The partnership makes reusable drinkware another sustainable option for Michigan stadiums and arenas, festivals and fairs, restaurants and concessionaires and corporate campuses. The program offers reusables cups, a simple recovery system, and no added burden on venues or guests.
“Reusables have become the expectation at the best venues and events,鈥� said Jocelyn Quarrell, CEO and Co-Founder of Bold Reuse. 鈥淲hat we’re building in Michigan goes further than any single event. We’re creating the infrastructure for an entire region to make the shift, and SOLO is the ideal partner to help make that happen.”
Kimberly Healy, Senior Vice President SOLO Brand, said, “We’re excited to partner with Bold Reuse to offer a comprehensive system that helps venues and companies meet their sustainability goals. SOLO designs iconic, trusted products that fit how people gather, celebrate and enjoy their food and drinks. Reusable cups in conjunction with a recovery system adds to our portfolio of solutions to meet the needs of every customer.”
For this initiative, SOLO庐 provides branded reusable cups and return bins. Bold Reuse manages the complete back-end system: distribution, collection, washing, and replenishment. Venues pay a fee for the management of the program.
The reusable cup program kicks off this summer at two high-profile anchor events, with a growing slate of Michigan venues and events planned through the rest of 2026:
鈼� Taste of Ann Arbor (May 31, 2026): Ann Arbor’s signature food festival on downtown Main Street
鈼� NASCAR Cup Series (June 4-7, 2026): Michigan International Speedway in Brooklyn
The partnership also extends beyond Michigan to the NASCAR Cup Series at Chicagoland Speedway (July 3-5, 2026) in Joliet, IL, as the program expands its Midwest footprint.
According to Bold Reuse’s 2026 Reuse Benchmark Report, 72% of fans want reuse at every venue they visit, and 100% of venues would recommend implementing a reuse program to their peers. Independent research consistently shows reusable cup systems generate a fraction of the carbon footprint of single-use or compostable alternatives. The data is clear: reuse is not a trade-off. It is a better experience, it鈥檚 better for the environment and fans expect it.