Circular Materials and Call2Recycle Canada announces a strategic collaboration designed to share best practices and enhance public awareness for the recycling of materials specific to each organization’s mandate. As two national leaders in extended producer responsibility (EPR), this partnership brings together deep expertise in packaging, paper and battery recycling.
By aligning communication efforts, sharing best practices and amplifying promotion and education initiatives, Circular Materials and Call2Recycle’s program Recycle Your Batteries, Canada! are creating a more streamlined approach to supporting Canadians in their efforts to recycle more responsibly and helping producers meet their regulatory obligations. Ensuring Canadians are informed and equipped to recycle materials responsibly not only drives positive environmental outcomes but keeps recycling systems safe from risks such as battery fires.
“This important collaboration reflects our shared commitment to driving material recovery rates and delivering value and education on the recycling of material across the country,” said Allen Langdon, CEO of Circular Materials. “By working together, we will help strengthen public awareness and understanding about recycling and ensure our collective efforts are focused on improving environmental outcomes for Canadians from coast to coast.”
“At Call2Recycle, battery safety is at the heart of everything we do,” said Joe Zenobio, President and CEO of Call2Recycle Canada. “We know education is essential to ensuring batteries are handled responsibly and don’t end up where they don’t belong – like in blue boxes. Partnering with Circular Materials allows us to amplify that message. Together, we’re not just raising awareness, we’re helping to shape a safer, more sustainable future for all.”
By combining forces, Circular Materials and Call2Recycle Canada are setting a new standard for producer-led collaboration, where safety, environmental stewardship and public education are front and center.
