America鈥檚 beverage companies continue to improve recycling systems through the Every Bottle Back庐 initiative, in which they鈥檝e joined with environmental partners and municipalities to invest nearly half a billion dollars to modernize recycling infrastructure and reduce our use of new plastic.
2026 investments have expanded access to recycling services in ways that make it easier for bottles and cans 鈥� carefully designed to be 100% recyclable 鈥� to be collected and remade into new ones as intended. These recycling improvements help keep our valuable containers out of the environment or from being wasted in landfills.
鈥淥ur industry鈥檚 commitment to sustainability through initiatives like Every Bottle Back庐 is rooted in innovation, collaboration and collective responsibility to leave this earth better than we found it for future generations,鈥� said Kevin Keane, president and CEO of American Beverage.
“Our beverage companies recognize that the most effective and durable solutions come from collaboration, and we work hand-in-hand with policymakers and stakeholders to advance solutions that protect our planet at the local level,鈥� Keane said. 鈥淲hen we come together 鈥� industry, government and community partners 鈥� we can make real progress.鈥�
New projects this year are delivering a meaningful environmental impact for communities that needed help to create better recycling systems. Through nearly 70 projects over the last six years, they鈥檝e invested $34 million to strengthen recycling at the local level through infrastructure upgrades and public education. The investments made to date are part of a $100 million industry commitment in partnership with municipal leaders and prominent environmental groups.
2026 Every Bottle Back庐 investments so far include:
- Providence, Rhode Island: A major public-private collaboration is delivering 55,000 new recycling carts to residents, paired with education to reduce waste in the recycling stream and improve one of the lowest recycling rates in the state.
- City of Fairfax, Virginia: Expanding curbside recycling access for more than 24,000 residents by replacing small bins with larger carts for approximately 6,800 households.
- Modesto, California: In our latest investment announced today, new, large-capacity recycling bins will be provided to 350 apartment complexes comprising 18,500 Modesto households, bringing recycling access for the first time to many of the residents.
Overall, since the start of Every Bottle Back庐, our investments:
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Implemented state-of-the-art recycling infrastructure in neighborhoods and materials recovery systems in communities that lacked modern systems;
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Provided more than 1 million recycling carts to individual households;
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Are recycling an estimated additional hundreds of millions of pounds of PET plastic and aluminum over the next decade.
Every Bottle Back庐 is a cornerstone of the beverage industry鈥檚 sustainability effort to ensure recyclable materials like our bottles and cans are collected and remade to protect the environment and reduce the use of new plastic.