BTR announces the promotion of Mike Natelborg to Senior Director of Sales 鈥� East Region. In this role, Natelborg will oversee BTR鈥檚 sales strategy and regional leadership across the Southeast, Mid-South, Mid-Atlantic, Great Lakes, and Northeast, supporting teams that serve municipalities and waste haulers throughout the eastern United States.
Natelborg will focus on strengthening BTR鈥檚 regional sales organization while continuing to expand partnerships with municipalities and waste haulers seeking flexible fleet solutions that help maintain reliable operations without the capital burden of truck ownership.
鈥淢ike has been instrumental in building our independent hauler channel and strengthening relationships across the eastern United States,鈥� said Eric Voss, Chief Sales Officer at BTR. 鈥淗is leadership, industry knowledge, and commitment to our customers have played a key role in our growth, and this promotion reflects the impact he continues to have across our organization.鈥�
鈥淢ike represents the type of leader we strive to develop at BTR,鈥� said Zach Martin, Chief Executive Officer at BTR. 鈥淗e understands our customers, our industry, and our mission to drive fleets to a more efficient tomorrow. As we continue to grow, Mike鈥檚 leadership will be critical in supporting our teams and delivering value to municipalities and waste haulers across the eastern region.鈥�