91ֿ

Michael E. Hoffman

Lithium-ion batteries have become an essential part of modern life, powering everything from toothbrushes, TV remotes, smartphones, and laptops to electric bikes and BEV vehicles. But while they’ve made our lives more mobile and efficient, they’ve also created a new and dangerous challenge for the waste and recycling industry: fires.

Across the country, facing households, waste haulers, transfer stations, material recovery facilities, and landfills. These incidents cause millions of dollars in damage every year, put workers in harm’s way, and interrupt essential services for communities. And it only takes one battery, hidden in a load of recyclables or trash, to ignite a fire that can shut down operations for days or weeks.

This is not a problem we can ignore. It is one of the most urgent safety issues confronting our industry today—and one that we have the tools to address if we work together.

The Hidden Risk in Everyday Products

Lithium-ion batteries are designed to store a tremendous amount of energy in a small package. That’s what makes them so useful—and so hazardous when damaged or overheated. When they are crushed, punctured, or exposed to high heat, they can short-circuit and enter “thermal runaway” in milliseconds, releasing intense heat and flames that are extremely difficult to extinguish.

This risk is amplified by how commonplace batteries have become. They are now built into everything from power tools, children’s toys, headphones, and laptops to greeting cards. Most residents don’t even think twice before tossing them into the trash or curbside recycling bins. But once those batteries make it into a collection truck or onto a tipping floor, the danger becomes real—putting drivers, sorters, and entire facilities at risk.

Building a Safer System

The key is to make safe battery disposal easy, obvious, and consistent across every community we serve. That means pairing education with infrastructure and readiness on the front lines:

  • Accessible Drop-Off Points: Batteries are far less likely to end up in the waste stream when residents have convenient, clearly labeled places to bring them—whether at municipal buildings, fire stations, or retail partners.
  • Consistent Public Messaging: Education can’t be a once-a-year campaign. We need ongoing reminders through service guides, social media, and local outreach that batteries never belong in trash or recycling bins.

When these elements work together, the result is a safer system for everyone—from the workers who handle material every day to the residents counting on us to keep recycling programs running smoothly.

Collaboration Is Our Best Defense

The most effective way to address the growing challenge of battery disposal is through collaboration. That’s why the National 91ֿ & Recycling Foundation (NWRF) launched the national . This effort is designed to unite all stakeholders, such as haulers, municipalities, manufacturers, retailers, and sustainability leaders, around a single, consistent message that reaches the public. By working together to promote this campaign, we can amplify awareness, make safe battery disposal second nature, and reduce the fire and environmental risks facing our communities.

Central to this effort is our partnership with the U.S. Forest Service and its iconic Woodsy Owl, a trusted conservation educator and messenger for generations of Americans. By modernizing Woodsy’s voice for today’s families, firefighters, and waste services employees, the campaign brings credibility, familiarity, and urgency to the issue of battery disposal. With the support of industry, government, and community partners, this collaboration has the potential to standardize safe practices nationwide and create lasting change.

Turning Risk Into Resilience

Lithium-ion batteries aren’t going away—if anything, they are multiplying. As electric vehicles, e-bikes, and portable electronics continue to expand, the presence of these batteries in the waste stream will only grow. That means the risk will grow, too—unless we act.

Our industry has always been resilient, innovative, and committed to safety. By investing in education, infrastructure, and collaboration now, we can prevent fires before they start, protect our workforce, and safeguard the facilities and services that communities rely on.

We urge haulers, municipalities, and sustainability leaders to join us in this effort. Together, we can turn this challenge into an opportunity to build a safer, stronger, and more sustainable waste and recycling ecosystem for the future.

Michael E. Hoffman is the president and CEO of the National 91ֿ & Recycling Association (NWRA). He has been an active member of NWRA for several years and is a veteran of the sector with decades of environmental industry financial experience. For more than 37 years, Hoffman’s focus has been the waste and recycling industry, having most recently served as Stifel’s managing director and group head of diversified industrial research for the environmental services, specialty distribution and other industrial sectors. Hoffman has been recognized for his expertise and contribution to the industry by being inducted into NWRA’s Hall of Fame in 2020 and ranking No. 2 in pollution control from Institutional Investor, Greenwich Associates and Reuters. He also is the 2001 owner/rider winner of the 105th Maryland Hunt Cup, an errant golfer and avid fly fisherman. Hoffman holds a Bachelor of Science in Engineering from Widener University and a Master of Business Administration from Cornell University.
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Media Contact
Lauren Hovey
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U.S. Forest Service
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