Tire Business has named Amy Brackin, Liberty Tire Recycling’s senior vice president of sustainability, the 2025 Innovator of the Year in Sustainability, recognizing her leadership in making sustainability a core operating principle across Liberty.
Brackin’s team tracks and reports environmental performance, manages compliance and permitting, and helps ensure Liberty stays ahead of evolving regulatory expectations while improving environmental outcomes. Her team connects daily operational decisions to Liberty’s broader commitments around zero waste by 2030, community impact, and long-term value creation by engaging drivers, plant workers, and site teams across North America.
Under her guidance, Liberty has achieved an 81% recycling rate (compared to a nationwide recycling rate of 6% for plastics), collected over 215 million tires annually, and reduced greenhouse gas emissions even as the company has grown. These results reinforce Liberty’s role as a national leader in tire recycling and circular material innovation.
Amy’s recognition follows Liberty’s 2025 Recircle Circular Economy Award win with Walmart, which honors a closed-loop system where end-of-life tires collected from Walmart and Sam’s Club service centers are recycled into consumer products that are sold in Walmart stores. It also comes as Liberty continues to innovate in other areas like rubber modified asphalt and molded goods.