Recycle Coach announces its expansion into the UK through a strategic partnership with Bartec Municipal Technologies, the UK’s leading provider of municipal waste management software. Under the agreement, Bartec will serve as Recycle Coach’s distribution partner across the United Kingdom as they aim to drive positive impact across waste and recycling education together.
“This partnership marks a defining moment for Recycle Coach as we expand internationally and take the next step forward in our mission to make recycling education accessible to every household. By combining Bartec’s deep understanding of local challenges with our resident engagement platform, we’re building an ironclad connection between how councils manage waste and how residents can recycle better,” says Recycle Coach CEO, Jeff Galad.
The partnership unites two complementary forces in the municipal waste sector. Bartec’s Collective platform powers waste and recycling operations for a third of all UK councils, supporting collection operations, optimization and service analytics.
Recycle Coach brings a proven resident-facing engagement solution, delivering personalized recycling guidance, collection reminders, and behaviour-change tools that help residents participate more effectively in local programs.
Together, the companies aim to offer UK councils a more complete approach to waste services, combining powerful operational software with meaningful resident engagement, all working toward the UK government’s target of a 65% recycling rate by 2035.
“The UK is entering a phase of great change in municipal recycling, collecting more materials in new ways. For councils to succeed in delivering these changes they need to inform and inspire residents and engage on whatever channels residents are using. Apps and online services are a huge part of that. Recycle Coach will be a nationally recognised source of information for citizens across the UK,” says Bartec Municipal Technologies CEO, Tim Hobbs.
